Heineken recently changed the recipe to it's light beer, and is guaranteeing that Heineken Light is the best tasting light beer on the market, or your money back. While that seems like it could be a costly claim for Heineken to make, Brad Tuttle explains how all is not as it seems when it comes to money-back guarantees.
Full article at MONEY Magazine
"Overall, these guarantees tend to provide far more benefit to retailers than they do for consumers. They’re the “commercial equivalent of a date pulling out his or her wallet with no intention of paying,” as a colleague at Time.com once put it."
